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Stop taking calls, start driving value – The 2026 contact centre reset
  • Customer Experience
  • Dec 11, 2025
Why AI Transparency will build brand trust and loyalty in 2026 – Interview with Nicholas Kontopoulos
  • CX Predictions 2026
  • Dec 10, 2025
Boost profit, not averages – The new metrics defining contact centre success.
  • Customer Experience
  • Dec 09, 2025
The shopper-bot called – Your curtains don’t match your carpets
  • Artificial Intelligence - AI
  • Dec 07, 2025
Why digital identity now determines customer loyalty
  • Customer Experience
  • Dec 04, 2025

Predictions 2026

Why AI Transparency will build brand trust and loyalty in 2026 – Interview with Nicholas Kontopoulos Why AI Transparency will build brand trust and loyalty in 2026 – Interview with Nicholas Kontopoulos
  • CX Predictions 2026
  • Dec 10, 2025
The future of CX is proactive and predictive – Interview with Swyftx’s Siân Howatson The future of CX is proactive and predictive – Interview with Swyftx’s Siân Howatson
  • CX Predictions 2026
  • Dec 01, 2025

Executive Profiles and Interviews

The five-year CX strategy that elevated JAX to industry leader The five-year CX strategy that elevated JAX to industry leader
  • Executive Profiles
  • Oct 21, 2025
From safety to strategy: How Yarra Valley Water is redefining CX From safety to strategy: How Yarra Valley Water is redefining CX
  • Customer Experience
  • Customer Insights and Data
  • Employee Experience
  • Executive Profiles
  • Oct 03, 2025

Marketing

How Anytime Fitness is redefining member experience How Anytime Fitness is redefining member experience
  • Customer Experience
  • Executive Profiles
  • Marketing & Brand Experience
  • Movers & Shakers
  • Jul 08, 2025
AI revolutionises marketing and behavioural analytics, but education remains key AI revolutionises marketing and behavioural analytics, but education remains key
  • Artificial Intelligence - AI
  • Customer Insights and Data
  • Marketing & Brand Experience
  • Apr 02, 2025

Customer Experience

Stop taking calls, start driving value – The 2026 contact centre reset Stop taking calls, start driving value – The 2026 contact centre reset
  • Customer Experience
  • Dec 11, 2025
Boost profit, not averages – The new metrics defining contact centre success. Boost profit, not averages – The new metrics defining contact centre success.
  • Customer Experience
  • Dec 09, 2025

Digital

Creating student-first experiences: CSU’s Journey to proactive, empathetic support Creating student-first experiences: CSU’s Journey to proactive, empathetic support
  • Digital Transformation & Technology
  • Nov 27, 2025
Optimising digital experiences to fuel growth Optimising digital experiences to fuel growth
  • Digital Transformation & Technology
  • Oct 28, 2025

Latest News

Symbos acquires CPM Australia

December 3, 2025
Symbos, backed by Allegro Funds, has announced the acquisition of CPM Australia, marking a significant acceleration of its growth strategy and market capability. The strategic acquisition immediately enhances Symbos’ offering, merging CPM’s established contact-centre operational expertise with Symbos’ digital infrastructure, AI-enabled service design, and global delivery network. Key highlights of the acquisition: Avik Choudhuri, CEO ...

Poor CX costs Australian businesses $66 billion in lost sales

November 27, 2025
Poor customer experiences are costing Australian businesses up to $66 billion (AUD*) in lost sales as consumers reduce their spending following negative interactions, according to new analysis from the Qualtrics XM Institute. This finding is released as Australians prepare for a record-breaking spend of $6.8 billion** over the Black Friday and Cyber Monday weekend alone. ...

Upcoming Events

Unlock the Future of Marketing at the 18th CMO Summit 2026!

25-02-26
Double Bay, Sydney
Conference

Digital CX Summit 2026

23-04-26
-
Conference

Digital CX Awards 2026

23-04-26
-
Awards Dinner or Gala

CX Retreat 2026

08-10-26
Cape Schanck,Victoria
Conference

Customer 360 Symposium 2026

31-03-26
Hunter Valley, NSW
Conference

Contact Centre Symposium

12-05-26
Hunter Valley
Conference

CXFocus Magazine

CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.
  • Editorial schedule and features list

Latest Posts

  • Stop taking calls, start driving value – The 2026 contact centre reset December 11, 2025
  • Why AI Transparency will build brand trust and loyalty in 2026 – Interview with Nicholas Kontopoulos December 10, 2025
  • Boost profit, not averages – The new metrics defining contact centre success. December 9, 2025
  • The shopper-bot called – Your curtains don’t match your carpets December 7, 2025
  • Why digital identity now determines customer loyalty December 4, 2025
  • The future of CX is proactive and predictive – Interview with Swyftx’s Siân Howatson December 1, 2025
  • Signature moments that generate value – Interview with Lachlan Davidson from Bupa November 28, 2025
  • Creating student-first experiences: CSU’s Journey to proactive, empathetic support November 27, 2025
  • Why Zendesk predicts contextual intelligence to be the new CX Standard – Interview with Kellie Hackney November 26, 2025
  • Ready Maestro! Genesys unveils its strategy for an orchestrated future November 20, 2025
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