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The shift to conversational CX – Interview with Sinch’s Angus Mansfied
  • CX Predictions 2026
  • Jan 19, 2026
Bankwest’s ‘Just Enough Bank’ requires a balance of both positioning and customer execution
  • Marketing & Brand Experience
  • Jan 16, 2026
Winning the 2026 experience race – Moving from ‘AI-first’ to ‘trust-first’
  • Customer Experience
  • Jan 14, 2026
Why 2026 is the tipping point for Australian banking CX
  • Customer Experience
  • Jan 13, 2026
Digital labour – Are the robots really taking over customer support?
  • Artificial Intelligence - AI
  • Jan 12, 2026

Predictions 2026

The shift to conversational CX – Interview with Sinch’s Angus Mansfied The shift to conversational CX – Interview with Sinch’s Angus Mansfied
  • CX Predictions 2026
  • Jan 19, 2026
Why AI Transparency will build brand trust and loyalty in 2026 – Interview with Nicholas Kontopoulos Why AI Transparency will build brand trust and loyalty in 2026 – Interview with Nicholas Kontopoulos
  • CX Predictions 2026
  • Dec 10, 2025

Executive Profiles and Interviews

The five-year CX strategy that elevated JAX to industry leader The five-year CX strategy that elevated JAX to industry leader
  • Executive Profiles
  • Oct 21, 2025
From safety to strategy: How Yarra Valley Water is redefining CX From safety to strategy: How Yarra Valley Water is redefining CX
  • Customer Experience
  • Customer Insights and Data
  • Employee Experience
  • Executive Profiles
  • Oct 03, 2025

Marketing

Bankwest’s ‘Just Enough Bank’ requires a balance of both positioning and customer execution Bankwest’s ‘Just Enough Bank’ requires a balance of both positioning and customer execution
  • Marketing & Brand Experience
  • Jan 16, 2026
How Anytime Fitness is redefining member experience How Anytime Fitness is redefining member experience
  • Customer Experience
  • Executive Profiles
  • Marketing & Brand Experience
  • Movers & Shakers
  • Jul 08, 2025

Customer Experience

Winning the 2026 experience race – Moving from ‘AI-first’ to ‘trust-first’ Winning the 2026 experience race – Moving from ‘AI-first’ to ‘trust-first’
  • Customer Experience
  • Jan 14, 2026
Why 2026 is the tipping point for Australian banking CX Why 2026 is the tipping point for Australian banking CX
  • Customer Experience
  • Jan 13, 2026

Digital

Creating student-first experiences: CSU’s Journey to proactive, empathetic support Creating student-first experiences: CSU’s Journey to proactive, empathetic support
  • Digital Transformation & Technology
  • Nov 27, 2025
Optimising digital experiences to fuel growth Optimising digital experiences to fuel growth
  • Digital Transformation & Technology
  • Oct 28, 2025

Latest News

Half of customers are feeling financial stress. It’s shaping how they judge brands

January 8, 2026
Despite budget constraints, financially insecure consumers aren’t very motivated by price – they simply want reliability. Just 52% of consumers say they are financially secure, down 3 points over the past two years. Against the backdrop of persistent inflation, job market uncertainty, and tariff concerns, this shift is negatively impacting how customers feel about the ...

Zendesk acquires Unleash to enhance AI-first employee service business

December 18, 2025
Zendesk has acquired Unleash, an AI-powered enterprise search platform. The acquisition aims to integrate Unleash’s retrieval technology into Zendesk’s employee service workflows, allowing for centralised access to data across disparate company systems. The integration focuses on three core functional areas: By connecting search to case management and analytics, Zendesk intends to automate routine internal inquiries ...

Upcoming Events

Unlock the Future of Marketing at the 18th CMO Summit 2026!

25-02-26
Double Bay, Sydney, NSW
Conference

Mini-MBA in Customer Technology

13-04-26
-
Class, Training, or Workshop

Mini MBA in Customering

13-04-26
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Class, Training, or Workshop

CXFocus Magazine

CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.
  • Editorial schedule and features list

Latest Posts

  • The shift to conversational CX – Interview with Sinch’s Angus Mansfied January 19, 2026
  • Bankwest’s ‘Just Enough Bank’ requires a balance of both positioning and customer execution January 16, 2026
  • Winning the 2026 experience race – Moving from ‘AI-first’ to ‘trust-first’ January 14, 2026
  • Why 2026 is the tipping point for Australian banking CX January 13, 2026
  • Digital labour – Are the robots really taking over customer support? January 12, 2026
  • How values-driven support turns AI into loyalty January 6, 2026
  • Generative AI in customer service: From chatbots to autonomous agents December 16, 2025
  • IKEA’s quest to become customer obsessed December 14, 2025
  • Stop taking calls, start driving value – The 2026 contact centre reset December 11, 2025
  • Why AI Transparency will build brand trust and loyalty in 2026 – Interview with Nicholas Kontopoulos December 10, 2025
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