As organisations gather more customer data to personalise experiences, they face increasing pressure to balance innovation with consumer expectations around privacy and trust. To help address this challenge, RMIT University has launched its cutting-edge Marketing Technology Lab, an immersive learning environment that equips marketers with hands-on experience using the next generation of technologies transforming retail ...

Australian businesses believe AI has led customers to expect faster service, lower prices, and a wider range of choices all at once, a combination previously seen as commercially impossible, according to Pitcher Partners’ Business Radar. The report, based on a national survey of 316 middle-market owners and leaders, identified six core customer expectations driven up ...