Andi is an experienced leader and ethical technologist, specialised in product management practices, transforming organisations, and scaling high performance teams. At Pladia, Andi combines strategic foresight with operational agility, to deliver value to customers and market-leading products. Agnostic to industry, spanning media and entertainment, telecommunications, agriculture, retail and e-commerce, consumer electronics, and culture and tourism. She spent 10 years in California at various startups, scale-ups, and inside of Fortune 1s’ corporate innovation arm.