Author: Ayelet Mendel-Girin

Australia Customer & Partner Experience Manager at Microsoft. Using CX/UX Research & Innovation to delight People around the world

From despair to prosperity: Reimagining the future of Australia’s auto Industry

By Ayelet Mendel-Girin   Posted in Customer Experience Digital Features
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The COVID-19 pandemic has fundamentally changed the world. While many of the changes posed by this global crisis have never been seen before – others were predictable and perhaps, expected. The alarming pandemic has accelerated the rate of digital transformation in the Australian auto-industry, revolutionising the experience of purchasing and maintaining a new car. With …

3 Experience design principles that helped koala bushfire charity raise over $2 million

By Ayelet Mendel-Girin   Posted in Digital Features
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Port Macquarie Koala Hospital started its donation page after 350 koalas perished in the devastating bush fires in Australia. Initially, the hospital hoped to raise $25,000 to be spent on building wildlife drinking stations. Still, in less than a month, the amount has surpassed the goal by a mile, raising a staggering 2 million dollars, …