How to overcome ‘Shiny iPad Syndrome’
Don’t spend $2million on a new app without knowing what your customer truly wants. Far from a new app, what customers want are for organisations to fulfill the promises they made …
Author: Damian Kernahan
Damian Kernahan is Australia's leading expert on service design, customer experience management and service innovation, believing that branding is the promise you make; customer experience is the promise you keep.