Reaping the rewards from your account-based strategy
In a previous blog, we discussed the key components to successfully implement an account based strategy. From there, we talked about the connection points between ABM and ABS. In a …
Author: Michel Stutz
Head of Operations Televerde APAC I Business Transformation I Customer Experience I Innovation
Emerging sales and marketing roles critical to customer success
Regardless of the size and structure of your marketing and sales teams, new roles have emerged as key components to connect the two departments. These roles are considered critical to …
What makes ABM (Account-based Marketing) so compelling?
Account-based marketing (ABM) has been the hottest topic in B2B marketing for the past few years. According to 2017 research from SiriusDecisions, 62% of B2B companies now have an ABM …