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Author: Rachel Bruins

Rachel is an experience strategist at Untangld, working across customer experience, service design and communications. Over 12+ years, she has helped organisations turn complex customer and business challenges into clearer experiences, practical operating models and actionable roadmaps. Her background spans consulting and agency roles across Australia and Canada, working with brands including Samsung and Honda, as well as complex service organisations and professional legal bodies. https://www.linkedin.com/in/rachelbruins/

The productivity dividend: AI is making CX faster. But is it making the work behind it any better?

By Rachel Bruins   Posted in Employee Experience
Posted on September 29, 2026

We all know AI is helping businesses get more done, faster. It can help summarise the customer call, draft the follow-up, pull together the research, analyse the data, find an answer and turn a task that used to take an afternoon into something much, much quicker. Which all sounds great on paper. Except the work …

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