Creating frictionless experiences for your customers
We live in an age where experience dictates loyalty. Whether an experience is a good one or a bad one depends on the amount of friction involved with an interaction …
Author: Scott Treller
Executive General Manager - Customer Experience (ANZ) at SAP
Closing the Customer Experience Gap
In the experience economy, great products and services are no longer enough to keep customers loyal. Best-run businesses know that feelings matter and brands live or die by the experiences …