Author: Sonja Ceri

Founder and Director of Four Drunk Parrots, an agency that focuses on ethical marketing & strategy. With a Masters in economics and a decade of agency experience, Sonja's interests go beyond textbook marketing theory. Sonja’s passion for the environment and social impact has led to her business through B Corp and Climate Neutral certification as well as being a member of 1% For the Planet.

Creating compelling brand experiences through ethical marketing

By Sonja Ceri   Posted in Marketing
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COVID-19 has accelerated the rise of the ‘conscious consumer’ — a person who spends money with a brand that supports their values. These consumers are making brands more aware of the importance of corporate social responsibility and sustainability. To meet the needs of the conscious consumer, brands need to embrace ethical marketing practices.  Consumers are becoming …