There’s no such thing as Customer or Employee Loyalty
I remember being devastated when I learnt that Santa Claus and the Easter Bunny weren’t real…but as reality set in, I was embarrassed that I’d let myself get fooled for …
Author: Tricia Mikolai
Global Marketing Lead for Energy Exemplar & Principal for Mikolai Consulting. Tricia is an expert in behavioural economics and how it impacts the customer and employee experience. Tricia is responsible for leading multiple successful initiatives to help Fortune 1000 companies drive performance improvement. She is committed to sharing her knowledge and experience with business leaders to help them drive and sustain business results. Currently, she is writing a book on behavioural economics.
Employer Brand-led cultural change
A strong employer brand encourages recruitment of quality talent and builds effective employee engagement and employee retention. Engaged and committed employees are the vital ingredient in creating quality customer experiences. …