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Category: Artificial Intelligence – AI

Artificial intelligence (AI) is rapidly transforming the customer experience (CX) landscape, offering businesses unprecedented opportunities to personalise interactions, automate processes, and enhance customer satisfaction.

By understanding the potential of AI and implementing it strategically, businesses can create exceptional customer experiences that drive loyalty and growth. It’s important to remember that AI should augment, not replace, human interaction, focusing on enhancing the overall customer journey.

 

The great CX divide – A tale of two perspectives

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience
Posted on September 11, 2025September 11, 2025

Research shows a clear and concerning disparity. Despite 79% of business leaders claiming to deeply understand their customers, consumer behaviour tells a different story: 58% will walk away from purchases …

Beyond the transaction – Build trustworthy AI to win customer loyalty

By Kellie Hackney   Posted in Artificial Intelligence - AI Customer Experience
Posted on September 2, 2025September 19, 2025

As competition grows and customer expectations continue to rise, experience has become one of the few remaining levers for differentiation and customer loyalty. For CX leaders, the challenge is no …

You talkin’ to me? How conversational search is responding to customers

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience Digital Transformation & Technology
Posted on August 28, 2025September 12, 2025

The iconic scene in Taxi Driver where Robert De Niro’s character, Travis Bickle, stares at his reflection and asks, “You talkin’ to me?” reflects the shift that conversational search has …

Aussie customers speak – Forget the agent, solve my problem fast

By Mark Atterby   Posted in Artificial Intelligence - AI Contact Centre & Channels Customer Experience
Posted on August 14, 2025September 2, 2025

A recent study by Morning Consult, commissioned by Zoom, reveals a strong connection between effective customer service and brand loyalty among Australian consumers. The research also found that issue resolution …

Human-centred design – Preventing an automation-driven CX crisis

By Andrew Carlton   Posted in Artificial Intelligence - AI Customer Experience Digital Transformation & Technology
Posted on August 13, 2025September 1, 2025
human centred design

Is incorporating AI-powered automation into your operations on the agenda for your business this year? If you answered in the affirmative, you’re in good company. Forgetting about your customers while …

Agentic AI is the promise of digital customer service that actually delivers

By Peter Philipp   Posted in Artificial Intelligence - AI Customer Experience
Posted on July 22, 2025August 14, 2025

Directing customers to digital support channels has long been a goal, but Agentic AI offers a way to make the experience more personable and seamless. For a long time, customers …

Calculating the ROI of AI in CX – Beware of consultants bearing gifts

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience Digital Transformation & Technology
Posted on July 1, 2025July 22, 2025

The impact of AI on Customer Experience (CX) is immense. Many companies find themselves, however, grappling with a landscape bombarded by often exaggerated claims and false promises. While AI offers …

How AI can reveal the unspoken truth about your customers

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience Customer Insights and Data
Posted on June 26, 2025July 18, 2025

In the quest for superior customer experience, businesses traditionally rely on direct feedback channels like surveys, feedback forms, and product reviews. While invaluable, these methods often present a curated view …

AI-powered humans – Redefining the role of the human agent

By Jurgen Hekkink   Posted in Artificial Intelligence - AI Customer Experience
Posted on June 19, 2025July 10, 2025

Artificial intelligence is fundamentally reshaping the customer experience landscape, enabling brands to deliver faster, smarter, and more personalised interactions at every touchpoint. AI assists organisations in quickly resolving issues through …

Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience Customer Insights and Data
Posted on May 29, 2025June 24, 2025

Qualtrics aims to transform how organisations understand and act on customer and employee feedback with its launch of “Experience Agents.”  Unveiled at Qualtrics X4 in Sydney, this innovation uses agentic …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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  • Beyond the transaction – Build trustworthy AI to win customer loyalty September 2, 2025
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