Customers demand convenience

A new study by CX Network has identified convenience as the paramount customer behaviour shaping the strategies of customer experience (CX) professionals in 2024. This dramatic shift, up from fourth place in the previous year, underscores the growing urgency for businesses to prioritise speed, ease, and efficiency in their customer interactions. In contrast, the report …

Fulfilling a promise in someone’s time of need. Interview with Lauren Reid from Navy Health

Navy Health is a not-for-profit private health insurance provider for the Australian Defence Force community. Delivering an exceptional experience for members is core to its vision as an organisation and their long-term future. Lauren Reid is the Chief Customer Officer for Navy Health. CXFocus Editor, Mark Atterby, talks to Lauren about her career and her …

Staying human in a world obsessed with technology. Interview with Jasmine Gray from Aircall

In a career spanning 25 years, Jasmine Gray, Customer Success Team Manager APAC at cloud based telephony company Aircall, has applied her formula for customer success and experience to a wide variety of roles across multiple organisations. Mark Atterby talks to Jasmine Gray, about her career and what she has learnt about helping customers succeed. …

Building a happy marriage between brand and customer

Article by Chanice Henry, article first published by CX Network Ayelet Mendel-Girin, general head of customer experience at Humm Group, discusses the art of emotional engagement when building loyalty winning self-service channels and employee experiences. Since starting her career as a traditional market researcher, Mendel-Girin has seen the scope of the role expand significantly to …