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Category: Digital Transformation & Technology

Digital transformation is no longer a futuristic concept; it’s a present-day necessity for businesses looking to thrive in the digital age. At the heart of this transformation lies the customer experience (CX). By leveraging the right technologies, businesses can create seamless, personalised, and engaging experiences that drive customer loyalty and growth.

You talkin’ to me? How conversational search is responding to customers

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience Digital Transformation & Technology
Posted on August 28, 2025September 12, 2025

The iconic scene in Taxi Driver where Robert De Niro’s character, Travis Bickle, stares at his reflection and asks, “You talkin’ to me?” reflects the shift that conversational search has …

Elevate your customer experience: 3 billing trends to watch in FY2026

By Matt Ream   Posted in Digital Transformation & Technology
Posted on August 20, 2025September 8, 2025
3 billing trends to watch in FY2026

Is optimising the way you bill your customers for products and services on your corporate agenda for the next 12 months? If you answered in the negative, it’s possible you’re …

Human-centred design – Preventing an automation-driven CX crisis

By Andrew Carlton   Posted in Artificial Intelligence - AI Customer Experience Digital Transformation & Technology
Posted on August 13, 2025September 1, 2025
human centred design

Is incorporating AI-powered automation into your operations on the agenda for your business this year? If you answered in the affirmative, you’re in good company. Forgetting about your customers while …

Calculating the ROI of AI in CX – Beware of consultants bearing gifts

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience Digital Transformation & Technology
Posted on July 1, 2025July 22, 2025

The impact of AI on Customer Experience (CX) is immense. Many companies find themselves, however, grappling with a landscape bombarded by often exaggerated claims and false promises. While AI offers …

Will RCS outpace SMS as Australia’s top communication tool?

By Chris Connolly   Posted in Digital Transformation & Technology
Posted on May 8, 2025May 26, 2025

Australia’s long-standing connection with SMS has endured significant evolution in the mobile landscape, through increasing smartphone penetration, the rise of Over-the-top (OTT) messaging, mobile payments and expanding digital commerce industries. …

AI powered Resolution Platform debuts at Zendesk Relate ’25

By Mark Atterby   Posted in Artificial Intelligence - AI Contact Centre & Channels Customer Experience Digital Transformation & Technology
Posted on March 31, 2025April 16, 2025

At its annual Relate conference in Las Vegas, Zendesk unveiled the Zendesk Resolution Platform, a unified solution that integrates the company’s diverse technology offerings. Building upon AI, this platform is …

Why modernisation needs to become a cost-effective process for Australian and New Zealand banks

By Jeremy Thomas   Posted in Digital Transformation & Technology
Posted on March 17, 2025April 8, 2025

Is your organisation planning a large-scale transformation exercise in the upcoming financial year? Or perhaps you’re already in the midst of one and have some key milestones looming in FY2025? …

Australian businesses must pivot and embrace AI or face the consequences

By Mark Atterby   Posted in Artificial Intelligence - AI Digital Transformation & Technology
Posted on February 18, 2025March 6, 2025

Australian businesses that fail to engage with AI, according to Mary-Beth Hosking, global keynote speaker and founder of Quantum Transformation, risk becoming uncompetitive and losing customer engagement. She says, “The …

CX in enterprise software: Get it right, or they may not use it

By John Leigh   Posted in Artificial Intelligence - AI Customer Experience Digital Transformation & Technology
Posted on January 10, 2025January 26, 2025

When thinking about customer experience (CX), the mind turns first to how interfaces and interactions relate to paying customers. But businesses can’t serve those customers unless their internal customers – …

From traditional CX to connected experiences

By Adam Maine   Posted in Customer Experience Digital Transformation & Technology
Posted on September 10, 2024November 27, 2024

For any organisation, the reality is that customers expect seamless, personalised, and frictionless interactions across all channels and touchpoints. Shareholders, on the other hand, demand businesses achieve their objectives to …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

Latest Posts

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  • Beyond the transaction – Build trustworthy AI to win customer loyalty September 2, 2025
  • ANZ appoints Violet Lazarevic-Sittrop to bring customer stories to life September 1, 2025
  • You talkin’ to me? How conversational search is responding to customers August 28, 2025
  • Going above and beyond in 2026 August 26, 2025
  • Elevate your customer experience: 3 billing trends to watch in FY2026 August 20, 2025
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