2023 has been a busy year for AI. From the continual release of ChatGPT features, to more companies and marketers now actively pursuing and investing in Generative AI projects and …
The importance of customer experience stands out as a key element influencing the future of New Zealand’s dynamic financial landscape. Leading banks are adopting innovative approaches to cultivating lifelong relationships …
When organisations think about their most valuable assets, two are always at the top of the list: trust and data. Without trust, customers will simply not buy your product or …
Digital transformation is the strategic use of technology to reshape business processes, operations, and customer interactions. When effectively implemented, digital transformation can significantly support your CX strategy by providing seamless, …
In an era defined by fast-paced living and the omnipresence of smartphones, our lives have become a series of micro-moments. These fleeting instances, where people turn to their mobile devices …
The efforts many retailers have made to enhance and personalise the online shopping experience maybe missing the mark with Australian consumers. New research from Power Retail has shown that 69% …
Due to the success of ChatGPT and the media coverage it’s received, AI is currently receiving a lot of attention. This is starting to generate a tsunami of new AI …
In an era of rampant data breaches and privacy scandals, it’s little wonder that consumers are growing increasingly wary of the way their personal information is being collected and used. …
If the past three years taught us anything, it is that if you can’t unlock customer preferences and create value for them, your digital experiences will not hit the mark. …
I have an obsession with the digital experience space, both at a global level as well as what’s happening in my own backyard. One thing that has become absolutely clear …