The emergence of AR (Augmented reality) promises to revolutionise the customer experience by offering immersive experiences for both consumers and employees. Many do question, however, what is the actual potential of this technology? And how can organisations implement it into their operations and for what purposes? Juniper Research predicts Augmented Reality (AR) will grow tenfold …
The call to “Go digital” has been echoing in boardrooms across the globe. It’s a herald of momentous and ground shaking change with potentially far-reaching consequences. Disruption and innovation caused by the adoption of digital technologies has propelled some companies to meteoric success while contributing to the demise of others Organisations have always relied on …
Essential to creating a disruptive culture is to promote and cultivate independent thinkers. Companies that thrive in times of radical disruption drastically reinvent themselves by: Clearly seeing the changing environment Openly discussing the implications of disruption Embracing (inventing and adopting) new ideas Employing new blood (and listening to them and all stakeholders) Not falling victim …
Charles Darwin told us: It is not the strongest of the species that survive nor the most intelligent, but the one most responsive to change. In today’s business environment the one most responsive to change is the one who creates the change. Since 2000 50%+ of F500 companies have disappeared, these include; Kodak, Nokia, Lehman …
By Joe Tawfik, CEO of Kinetic Consulting Services. Leveraging the latest in AI technology and robotics, chatbots are expected to replace numerous jobs in the contact centre industry. In one case study, Shell designed a bot to answer technical questions on over 3,000 products. It reduced call volumes by 40%.
Social media listening is a popular practice for companies to understand more about their brand and its position in the marketplace. Its true value, however, is about understanding customers and what they value. It’s learning how to be proactive and interactive with your customers, rather than reactive. Traditional marketing vs social media marketing Using social …