Category: Loyalty

From first-time to forever – Turning seasonal buyers into loyal fans

By Mark Atterby   Posted in Customer Experience Loyalty Marketing
Posted on
Turning seasonal buyers into loyal fans

Peak season offers retailers an opportunity to not only increase sales but also cultivate lasting customer relationships. Balancing the need for short-term sales while building long-term loyalty is a significant challenge for most, if not all, retailers. To maximise the short-term and long-term potential of seasonal customers, retailers must focus on optimising the customer experience …

The many roles gamification plays in loyalty marketing

By Sarah Richardson   Posted in Customer Experience Loyalty
Posted on

In the realm of loyalty marketing, gamification is playing a crucial role in enhancing customer experiences, fostering loyalty, and driving engagement. It leverages the innate human desire for competition, achievement, and rewards to motivate and engage customers. Gamification is adding game mechanics into nongame environments, like a website, online community, learning management system or loyalty …