Top 3 tips to make your brand more relevant to customers
In the past a brand’s reputation and success was built on the quality of its products and its ability to communicate its marketing message to a mass audience. These days …
Category: Marketing & Brand Experience
A strong marketing strategy and a positive brand experience are crucial for attracting and retaining customers. By focusing on creating a positive and consistent brand experience, businesses can build strong customer relationships, increase brand loyalty, and drive sustainable growth. It’s crucial to remember that brand experience is an ongoing effort that requires continuous monitoring, evaluation, and improvement.
Avoiding the most common customer persona pitfalls
Buyer or customer personas are a great tool to develop a profound understanding of your customers and the factors that influence their buying decisions. Personas are essential in creating engaging …
CX needs to stand on the shoulders of marketing, not replace it
As a focus on Customer Experience (CX) in business and media continues its rise in popularity globally, a common question that is often asked – who owns the customer? Particularly …
Marketing takes the lead
Marketing has stepped up to take a greater role in leading CX initiatives across the enterprise, according to recent research from Salesforce. Though CX encompasses much more than marketing, marketers …
Is anyone reading this? Or is it just content marketing noise
Marketers are now producing more content than ever before. They have their blogs and social media channels pumping out press releases, articles and posts on a weekly, daily and in …
Reaping the rewards from your account-based strategy
In a previous blog, we discussed the key components to successfully implement an account based strategy. From there, we talked about the connection points between ABM and ABS. In a …
Why SEO can harm your customer experience!
In the pursuit of Google rankings the customer experience is often neglected. Most people are aware that certain SEO practices will do more harm than good. However, even legitimate SEO …
Emerging sales and marketing roles critical to customer success
Regardless of the size and structure of your marketing and sales teams, new roles have emerged as key components to connect the two departments. These roles are considered critical to …
What makes ABM (Account-based Marketing) so compelling?
Account-based marketing (ABM) has been the hottest topic in B2B marketing for the past few years. According to 2017 research from SiriusDecisions, 62% of B2B companies now have an ABM …
Better customer experience with niche social media
Social media has played a pivotal role in shaping and redefining the customer experience. We’re all familiar with the mainstream juggernauts of Facebook and Twitter, but there’s a vast array …