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Category: People

Who wants to be a Chief Customer Officer?

By Mark Atterby   Posted in Customer Experience People
Posted on October 18, 2018

Chief Customer Officers (or roles with similar titles and responsibilities) are being appointed in ever increasing numbers to boards across Australia and overseas. This reflects the increased effort and importance …

There’s no such thing as Customer or Employee Loyalty

By Tricia Mikolai   Posted in Customer Experience People
Posted on October 8, 2018October 9, 2018

I remember being devastated when I learnt that Santa Claus and the Easter Bunny weren’t real…but as reality set in, I was embarrassed that I’d let myself get fooled for …

Innovation is useless. Unless it creates value.

By Ursula Dauenhauer   Posted in Features People
Posted on October 4, 2018October 4, 2018

Innovation and developing disruptive strategies dominate business discussions these days. The reason ‘why’ is clear. The ‘how-to’ is not. Indeed, it’s risky business getting it wrong. Rather than creating value …

Creating a seamless employee experience

By Mark Atterby   Posted in People
Posted on September 19, 2018

Employees and management, from their experiences as consumers, are expecting greater service and easy access to information within their organisation. It’s about viewing the HR department as a service provider …

Employer Brand-led cultural change

By Tricia Mikolai   Posted in Customer Experience Features People
Posted on September 6, 2018September 6, 2018
employer brand

A strong employer brand encourages recruitment of quality talent and builds effective employee engagement and employee retention. Engaged and committed employees are the vital ingredient in creating quality customer experiences. …

Brendan Donoghue to lead UniSuper’s customer experience team

By Mark Atterby   Posted in Customer Experience People
Posted on June 14, 2018
new head of customer experience

Recognising the need to provide more effective service to their members and customers, UniSuper has appointed Brendan Donoghue to head of customer experience. UniSuper is a $66 billion super fund …

Strong Employee Engagement = Exceptional Customer Experience

By Mark Atterby   Posted in People
Posted on January 31, 2017March 30, 2017
employee engagement

Creating exceptional experiences for customers requires having engaged employees who are enthusiastic about their workplace and their role within the organisation. According to a recent Gallup study however, employees are …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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