Innovation is useless. Unless it creates value.

Innovation and developing disruptive strategies dominate business discussions these days. The reason ‘why’ is clear. The ‘how-to’ is not. Indeed, it’s risky business getting it wrong. Rather than creating value for customers through innovation, many organisations end up playing a repetitive game of ‘me to’ with competitors that leads nowhere. Innovation means change. It’s about …

Creating a seamless employee experience

Employees and management, from their experiences as consumers, are expecting greater service and easy access to information within their organisation. It’s about viewing the HR department as a service provider and that the organisation’s managers and employees are its customers. Gone are the days of stable workforces, where HR worked in isolation from the rest …

Employer Brand-led cultural change

A strong employer brand encourages recruitment of quality talent and builds effective employee engagement and employee retention. Engaged and committed employees are the vital ingredient in creating quality customer experiences. The term “employer brand” came about during the mid 90’s. It now covers a range of strategies and activities to enhance the reputation of an …

Brendan Donoghue to lead UniSuper’s customer experience team

Recognising the need to provide more effective service to their members and customers, UniSuper has appointed Brendan Donoghue to head of customer experience. UniSuper is a $66 billion super fund for the higher education and research sector. Brendan’s appointment aims to strengthen UniSuper’s Member and Employer Experience division and help drive innovation throughout the organisation. …