Artificial intelligence (AI) is set to dominate the future of social media marketing. According to Capterra’s 2024 GenAI for Social Content Survey of over 1,600 social media marketers worldwide who use GenAI, Australian businesses currently create an average of 49% of their social media content using GenAI; this number is expected to reach 61% by …
New research from Fifth Dimension, an Australian strategic research agency, reveals that consumers increasingly rely on technology for decision-making, leading to higher levels of buyer remorse. The study found that consumers are becoming more tech-dependent, less self-reliant, and more pessimistic about their future. This reliance on technology can lead to issues with purchases and a …
Kudosity has announced two new partnership agreements with Ortto and MoEngage. These collaborations are set to enhance Kudosity’s SMS platform, providing clients with seamless integration and expanded capabilities. Alex Macpherson, chief executive officer and co-founder, Kudosity, said, “Aligning with industry leaders like Ortto and MoEngage positions Kudosity to offer unparalleled value to its customers, helping …
A new report by Australian digital and data consultancy V2 Digital has revealed a significant gap between the perceived benefits of AI and its actual implementation in Australian businesses. Despite widespread recognition of AI’s potential, many organisations are struggling to overcome hurdles that prevent them from fully harnessing its power. The inaugural State of AI …
Kantar, Bain and Company and Qualtrics today announce they are working in partnership to establish a set of jointly-endorsed CX standards. This first ever cross-industry effort introduces a common language for excellence in the CX industry and standards to elevate the quality of CX practices across all industries. Kantar data shows that brands that deliver …
A new report from the Australian Loyalty Association in partnership with Power Retail, has exposed a significant challenge for the retail sector: nearly 60% of Aussies are unwilling to share their data with retailers, signalling a general distrust in the handling of their personal data. Drawn from a survey of over 2,800 engaged shoppers, and …
Recent research by Robert Walters suggests a shift in what employees deem most important to their job in 2024. The study surveyed over 2,000 white-collar professionals in Australia and found that flexibility and work-life balance have become the top priority for employees. Out of those surveyed, 45% stated that work-life balance is the most important …
Anthony brings over two decades of leadership experience in the adtech industry having previously served as Executive Vice President at Amplified Intelligence, Managing Director for Rakuten Advertising, and General Manager at Salmat. Anthony has demonstrated expertise in launching global organisations into the ANZ and APAC markets and delivering tailored strategies to meet local market needs …
NICE has launched its 2024 International Happiness Index which highlights the opportunity gap between consumer demands and what businesses are delivering when it comes to CX. The index found most consumers believe if organisations leverage digital and AI solutions in customer service, it can close the gap and make them happier and more loyal consumers. …
New report, published by Intuit, highlights 12 tactics brands need to adopt to build loyalty with their customers. The report includes findings from a survey of 4,000 consumers across the United States, Canada, the United Kingdom and Australia – with 1,000 participants per market – and qualitative interviews with eight global marketing experts. “The Science …