Brand trust is the top factor influencing purchasing decisions

Intuit has released a new report, “Brand Trust In the Age of Information Overload”, which focuses on the evolving relationship between brand and customer, consumer spending motivations, and how businesses can best connect with customers in today’s climate. Sourced from a survey of 10,000 consumers across nine countries—including 1,000 in Australia—the results revealed that brand trust …

Flight Centre selects Qualtrics for AI-powered customer experience program

Flight Centre has adoptced a new artificial intelligence-powered customerexperience program, developed by Qualtrics, to boost customer satisfaction andraise agent productivity. With the new program in place, Flight Centre is able to capture, analyse,and act on structured and unstructured feedback across emails, chat, messaging,social, online review, traditional surveys, and more, to build a more completeview of …

One in two Australian businesses unprepared for AI due to data privacy concerns

As Australian businesses continue to grapple with data security and privacy concerns, they remain on the back foot when it comes to navigating data management amidst the rise of AI.  A recent poll conducted at a Melbourne event by customer engagement platform Twilio finds that over a third of businesses (34%) say data security is …

Understanding the role managers play in job satisfaction

New research from Robert Walter has revealed that 93% of employees admit their manager contributes a great deal to their happiness at work. With only 2% stating their manager doesn’t contribute to their job satisfaction at all. Starting a new job can be a daunting time, but entering a new workplace in a senior leadership …

AI Adoption in Professional Services: Big Hopes, Long Road Ahead

While AI made significant strides in business operations last year, a new report reveals professional services firms still have a long way to go in fully embracing the technology. Certinia’s 2024 Global Services Dynamics report, surveying over 1,000 businesses globally (including 17% from Australia), highlights the high expectations for AI: Greg Smith, Head of Global …

Middle managers turn to AI to solve ongoing stress and workloads

A new survey by Capterra reveals a significant trend among Australian middle managers. Faced with overwhelming workloads and burnout, a staggering 73% report feeling stressed or burnt out. Yet, there’s a glimmer of hope – 77% see potential in artificial intelligence (AI) to streamline tasks and ease their burdens. Capterra’s Laura Burgess, Content Analyst (Australia), …

Australian businesses are betting on AI in the face of customer churn

Ninety-seven percent of Australian businesses are looking to AI for enhanced customer experience despite 95% still harbouring fears over the technology, according to research commissioned by Genesys. 78% of Australian businesses surveyed are concerned about diminishing customer loyalty — a problem the bulk of businesses hope to address with AI. The study, was carried out by …

Toxic workplace cultures leade to ‘rage-applying’ for new jobs

Two-thirds of white-collar professionals (60%) have admitted to ‘rage applying’ to a new job since the beginning of the year – with a toxic workplace culture (65%) being the primary motivating factor. The trend ‘rage applying’ occurs when professionals retaliate to a bad day at work by firing out multiple applications to new job roles. Of those …

57% of retailers and CPG companies plan for AI, but prioritise other tech first

According to new research from Reflex Solutions, while 57% of retailers and CPG (Consumer Packaged Goods) companies plan to invest in predictive and generative AI in the next 3-5 years, AI and machine learning (ML) ranked just fifth in importance for overall technology spend behind enhancing e-commerce capabilities, improving inventory management, demand forecasting, and leveraging …

Australians losing trust in SMS, phone and email as scamming surges

New research from Honeycomb Strategy and Atomic.io paints a concerning picture of the Australian digital landscape. A staggering one in four adults (over 5 million people) have encountered scam messages, and 10% have fallen victim to these scams, losing money. The report, titled “Atomic.io State of Digital Trust,” surveyed 1,000 Australians and New Zealanders (including …