MATE, founded in 2016, has shaken up the Australian telecommunications industry with its focus on simplicity, value, and exceptional customer service. The company’s commitment to understanding and meeting customer needs has fueled its impressive year-on-year growth, propelling it to become Australia’s largest independent telco. Mate leverages an AI-powered decision intelligence platform from SourseAI, to unlock …
Intuit Mailchimp, a well-known player in the email and marketing automation space, is charting a course for rapid growth in 2024. Their strategy hinges on leveraging AI for hyper-personalisation and adopting a customer-centric approach tailored to small and medium-sized businesses (SMBs). With a thriving SMB ecosystem and a digitally savvy population, Australia presents a fertile …
The Asia Pacific Loyalty Awards have announced their winners for 2024. The grand gala, held onMarch 14th in Melbourne, marked the largest gathering of loyalty professionals ever held inAustralia. After a rigorous judging process across 16 categories, finalists were chosen for theiroutstanding contributions to loyalty initiatives, showcasing unparalleled creativity,innovation, and efficacy in engaging customers across …
Eden Exchange, an Australian company with partnerships across Asia Pacific, India, and the Philippines, offers an all-in-one DealXchange platform that seamlessly connects business experts with buyers, sellers, franchisors, and brokers, reshaping the landscape of business transactions. Its online ecosystem and extensive network with expertise in business sales enables successful transactions for more than 100,000 buyers, …
MarketCulture have announced that their Global Benchmarking Report is now open for participants. This is an opportunity for organisations to assess their performance in terms of customer centricity and compare it to the world’s leading companies. Participants will be offered: By participating in the benchmarking service, participants will gain the knowledge and tools needed to: …
The fifth annual Customer Data Platform Report from Twilio Segment shows embracing CDPs (Customer Data Platforms) that are interoperable with data warehouses is key to capitalising on AI. Amidst the widespread adoption of AI, businesses are grappling with an exponential increase in data volume. Twilio Segment processed a record high 12.1 trillion API calls in …
While the potential of Generative AI is undeniable, many organisations remain hesitant to integrate it into customer-facing systems. Concerns about maturity, general understanding, and potential risks are understandable. However, there’s a growing interest in leveraging its power internally to improve employee experience (EX) and boost productivity. In this controlled environment, organisations have more control over …
Australian consumers cut spending with a brand more than half the time after receiving bad customer service (55% of negative experiences) – a figure 18 % points higher than 12 months previously – according to new research from the Qualtrics XM Institute. Local consumers say one in ten (11%) of their interactions with brands results …
It is predicted that Aussies will spend a whopping $465 million on Valentine’s Day this year. However, according to research by ecommerce marketing company Omnisend, only one in five (22%) of online businesses executed a Valentine’s Day campaign in 2023, which means they might decide to skip it this year as well. Furthermore, only 10% …
A recent survey by Capterra reveals that Australian businesses are more actively improving their cybersecurity infrastructure to defend against potential attacks. The study’s findings show that a third (33%) of the respondents have experienced security breaches in 2023 amidst recent notable data breaches occurring at Optus and Medibank. Research Analyst at Capterra, Laura Burgess, said, “The …