Mini-MBAs in Customer Management & Technology
Advance your career with flexible, MBA-level training. Empowering CX leadership, marketers, and digital innovators worldwide.
The Field Bell Institute offers MBA-level education focused on the formal management of the customer base as an enterprise asset. Its two core courses integrate principles from executive management, marketing science, economics, technology, the humanities, and peer-reviewed research from academic journals and business schools.
CXFocus is proud to support the Field Bell Institute and its groundbreaking Mini-MBA in Customering and Customer Technology. These programs represent a significant milestone as the world’s first dedicated MBA-level education focused on the formal management of the customer base as a core enterprise asset.
Signature Courses
“This course has truly changed my perspective on the Customer Asset and how to manage it for business growth and profitability…. [it’s] given me not just the knowledge but a re-focus on what we as businesses should really be working towards”. Amanda Green, General Manager – Digital and Innovation at Treasury Wines Estate.
“The program challenged my thinking in all the right ways. The syllabus was high-quality, evidence-based, and directly applicable to real business challenges.If you’re a marketer looking to stay sharp, elevate your leadership, or rethink how your organisation creates value, I highly recommend exploring this program”. Kim Gwilliam, Executive Manager, Change & Communications,Commonwealth Bank of Australia.
“I’ve been in strategy roles for firms like Deloitte… and in digital and customer management roles for a long time. I only wish this level of training had been around years ago. Evidence based. Content rich. Beautifully structured. This will be career changing for many”. Dean Jenkins, Fmr Director of Citizen Experience City of Whittlesea.
