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Category: Artificial Intelligence – AI

Artificial intelligence (AI) is rapidly transforming the customer experience (CX) landscape, offering businesses unprecedented opportunities to personalise interactions, automate processes, and enhance customer satisfaction.

By understanding the potential of AI and implementing it strategically, businesses can create exceptional customer experiences that drive loyalty and growth. It’s important to remember that AI should augment, not replace, human interaction, focusing on enhancing the overall customer journey.

 

How personalisation drives a brand’s competitive advantage

By Nick Martin   Posted in Artificial Intelligence - AI Customer Experience
Posted on January 26, 2025February 18, 2025

As technology revolutionises the ability to personalise omnichannel experiences, the days of one-size-fits-all approaches are long gone. Brands now recognise the importance of influencing customer journeys in real time, dynamically …

CX in enterprise software: Get it right, or they may not use it

By John Leigh   Posted in Artificial Intelligence - AI Customer Experience Digital Transformation & Technology
Posted on January 10, 2025January 26, 2025

When thinking about customer experience (CX), the mind turns first to how interfaces and interactions relate to paying customers. But businesses can’t serve those customers unless their internal customers – …

Five reasons why your bank’s customer journeys are falling short – and how to fix them

By Jeremy Thomas   Posted in Artificial Intelligence - AI Contact Centre & Channels Customer Experience
Posted on December 17, 2024January 20, 2025

Australia and New Zealand are no strangers to digital disruption. With pioneers like Afterpay, Xero and Humanitix setting the standard, organisations across all sectors – including banking – face a …

The role of AI in transforming the employee experience

By Ginger Conlon   Posted in Artificial Intelligence - AI Employee Experience
Posted on November 27, 2024January 10, 2025

Artificial intelligence (AI) is increasingly redefining how organisations shape the employee experience (EX). For customer service and support teams in particular, AI presents opportunities to simplify processes, enhance coaching and …

Nespresso’s AI-Driven excellence for customer and employee Experience – Interview with Heather Lage

By Mark Atterby   Posted in Artificial Intelligence - AI Employee Experience
Posted on September 12, 2024December 5, 2024

Nespresso has harnessed the power of chatbots to elevate customer interactions and has also employed AI to optimise employee training and knowledge management. Mark Atterby from CXFocus talks to Heather …

LLMs use online reviews to guide consumers to potential businesses

By Justin Rehayem   Posted in Artificial Intelligence - AI Customer Experience
Posted on August 7, 2024September 30, 2024

I still remember the look of confusion on my grandfather’s face as I located a tire shop and booked a tire change for him using the computer, despite him asking …

Using GenAI to make chatbots smarter and more human

By Mark Atterby   Posted in Artificial Intelligence - AI Contact Centre & Channels
Posted on July 23, 2024September 10, 2024

Ever felt frustrated by a chatbot that just doesn’t seem to get what you’re saying? You’re not alone. Traditional chatbots often struggle with natural language and can misinterpret even simple …

Drowning in data – Why frontline agents are struggling

By Mark Atterby   Posted in Artificial Intelligence - AI Employee Experience
Posted on April 30, 2024May 27, 2024

Customer experience (CX) agents are the backbone of any company’s interaction with its customers. It can be a very tough job, however. They’re juggling multiple applications, information screens, and clunky …

Tech vs Touch: Finding the right balance between automation and human interaction

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience Employee Experience
Posted on April 18, 2024May 27, 2024

Automation brings undeniable benefits. Repetitive tasks are completed with lightning speed and flawless accuracy, freeing up human resources for more complex endeavours. Customer service chatbots can handle routine enquiries, while …

How to maintain human connection with customers in an AI world

By Ivana Sekanic   Posted in Artificial Intelligence - AI Customer Experience
Posted on April 4, 2024May 21, 2024

It sounds counterintuitive, but in today’s always-on world consumers are placing a premium on human connection. Among headlines about households spending more online than ever before, traditional bricks and mortar …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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