The Contact Centre as a Service (CCaaS) market is undergoing its most profound transformation since the initial migration from on-premise infrastructure to the cloud. While the initial wave of CCaaS adoption was driven by IT modernisation and hardware end-of-life cycles, the current landscape is defined by the rise of agentic AI, changing customer expectations, and …
For the last year or so, there’s been plenty of discussion around OutcomenBased Pricing (OBP) in CCaaS and CX. Rather than paying for user licences or token usage to add AI capability to existing software systems, organisations are charged based on the results achieved by AI agents. The pricing model has met with significant scepticism. …
Are you looking to augment your workforce with a crew of virtual employees in the upcoming financial year? That’s the plan for scores of Australian businesses looking to contain costs, reduce repetitive manual activity in the back office and deliver faster, more responsive service to customers, partners and suppliers. They’re part of a collective AI …
Contact centres have traditionally trained people on the easy cases first. A new employee learns systems, product rules, tone, and escalation by handling routine interactions before taking on angry customers, complex exceptions, or high-stakes complaints. Agentic AI reverses that training sequence because the easiest cases are the first to disappear. CXFocus’s coverage of agentic AI …
Specsavers is a rare creature in the business world. It sits squarely at the intersection where medical eye care meets retail fashion, health funding and digital customer experiences. With a purpose to change lives through better sight and hearing, Specsavers places human clinical care at the heart of its business, using technology and data to …
The enterprise Contact Centre as a Service (CCaaS) market is undergoing its biggest structural shift in more than a decade. For years, traditional vendors have held a grip on customer experience (CX) budgets, charging, per-seat licensing fees for dedicated application suites. That model is now being dismantled. Hyperscalers, Amazon Web Services (AWS), Microsoft, and Google …
For retailers, peak sales periods like EOFY, Black Friday and Cyber Monday are often viewed through a simple lens: more traffic, more transactions and more revenue. But these moments represent something far more valuable. They bring a concentrated wave of high-intent customers, creating a rare opportunity for retailers to strengthen customer relationships and build long-term …
TAL have announced the appointment of Alexis Denby as Chief Customer and Health Officer, effective 1 October 2026. The appointment reflects TAL’s ongoing focus on strengthening the connection between customer experience, health outcomes and community confidence. Alexis will lead TAL’s Customer and Health strategy, bringing together customer advocacy, health engagement, customer experience, brand and community …
When Michael Chen joined premium Australian mattress manufacturer Sealy Posturepedic nearly 7 years ago, centralising the fragmented CX function was his first priority. Laying the right foundations with the CX team, before introducing process automation tech, was most important. “People, culture, processes, come first and then and only then the technology. If you have people …
Australian customer-service teams are racing toward agentic AI, but speed is becoming the easy part. The harder question is what happens when an automated system cannot resolve a problem, loses context or makes a customer repeat the story from the beginning. CXFocus’s recent coverage of agentic AI in Australian contact centres captures the shift from simple …