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Mark Atterby is an accomplished Australian journalist, editor, and content specialist with over 18 years of experience covering the customer experience (CX), contact centres, and business technology. Throughout his career, Mark has specialised in examining the intersection of technology, operations, and human engagement. His reporting routinely explores the critical trends reshaping modern contact centres, from AI-driven automation and omnichannel integration to agent wellbeing and frontline operational strategy. As the Editor of CX Focus, he leads coverage on the strategies, innovations, and leadership practices driving excellence across the region's service economy.