Lendi Group is transitioning to an AI-native operating model by embedding agentic AI across its architecture, products, and customer experience. Created through the 2021 merger of online platform Lendi and retail mortgage broker Aussie, Lendi is one of Australia’s largest fintech property lending groups. Through its combined retail and digital channels, the platform serves tens …

Customer onboarding and retention are two connected but distinct life cycle challenges for marketing teams. When early communication falters or behavioral targeting falls short later, customers disengage before they realize your value. This article draws insights from Emma, an email marketing platform and expert voice on subscriber growth and engagement. Why Early Onboarding Decides Long-Term …

The digital customer journey, traditionally viewed as a linear progression from awareness to purchase, has evolved into a dynamic, ‘always-on’ ecosystem. Every digital touchpoint—from a social media scroll to a voice-activated search—serves as a data signal that informs a brand’s understanding of a consumer. On their journey, customers often jump between discovery and deep research …