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Day: 30 June 2026

Why customer experience has outgrown dashboards

By Mark Atterby   Posted in Customer Experience
Posted on June 30, 2026July 6, 2026

Dashboards have long been the control tower for customer experience, helping teams see where customers drop off, which journeys convert, and which products or campaigns are performing. But they have one major limitation: they mostly show what has already happened.  Customers now move across touchpoints and channels in minutes. By the time a weekly report …

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