Artificial Intelligence – AI

Artificial intelligence (AI) is rapidly transforming the customer experience (CX) landscape, offering businesses unprecedented opportunities to personalise interactions, automate processes, and enhance customer satisfaction.

By understanding the potential of AI and implementing it strategically, businesses can create exceptional customer experiences that drive loyalty and growth. It’s important to remember that AI should augment, not replace, human interaction, focusing on enhancing the overall customer journey.

Is AI a jobs shrinker or catalyst for more high value work?

Emotional media headlines about AI replacing the jobs currently done by people may be common but…

The 2026 tightrope – The four friction points threatening AI ROI and customer empathy

Striking a balance between the continuous pressure for cost efficiency and the undeniable need for…

Transparency emerges as the new battleground for consumer trust in AI

As artificial intelligence becomes more deeply embedded in everyday digital experiences, companies…

How Australian organisations are scaling their AI / CX pilots

The Australian customer experience (CX) landscape has reached a critical inflection point. The era…

AI is not a cure all for customer service

AI is rapidly becoming entrenched in customer service operations, and its impact is reshaping the…

The rise of the customer service super agent

Something interesting is happening in the world of customer service. Faced with demand for…

Zendesk unveils the future of agentic AI at Future of Service event

An audience of over 600 professionals across CX, IT, and operations attended Zendesk’s Future of…

Governed agents – Keeping the guardrails on agentic AI

As digital agents gain the ability to access bank accounts, manage supply chains, and interact with…