Author: Hayley Fisher

Hayley Fisher is the Country Manager of Australia and New Zealand (AUNZ) for Adyen. With over 15 years of commercial experience in sales, strategy, and leadership roles, Hayley plays a pivotal role in helping local and global merchants streamline their payments, optimise sales, and achieve sustainable  growth.

How customer experience is redefined during peak sales moments

By Hayley Fisher   Posted in Customer Experience
Posted on

For retailers, peak sales periods like EOFY, Black Friday and Cyber Monday are often viewed through a simple lens: more traffic, more transactions and more revenue. But these moments represent something far more valuable. They bring a concentrated wave of high-intent customers, creating a rare opportunity for retailers to strengthen customer relationships and build long-term …