Mark Squires is CEO of Watermelon, a CX consultancy and ‘Voice of the Customer” research firm based in Sydney, London and New York. Mark is passionate about enhancing the customer experience and helping organisations to understand their customers better. That’s why he founded Watermelon Research in 2012. Watermelon builds smart, simple and customised solutions to understand customer experience in the moment. A team of CX experts, Watermelon works with clients to measure what matters to customers and drive real business change.