Author: Jodi Murray-Freedman
Jodi Murray-Freedman
Jodi Murray-Freedman – Chief Marketing Officer, Bakers Delight Jodi Murray-Freedman is a values-driven Chief Marketing Officer known for her authentic leadership and commercially focused approach to brand growth. With extensive experience across retail, QSR, and franchising, she brings a deep understanding of consumer behaviour and market dynamics to deliver high-impact marketing strategies while protecting brand credibility. Recognised for leading with transparency and purpose, Jodi builds trust across executive teams, franchise partners, and creative and digital functions. She has a strong track record of building and mentoring high-performing teams, fostering collaboration and agility in fast-paced, high-performance environments. Strategic, resilient, and results-oriented, Jodi consistently aligns brand integrity with measurable business outcomes. Her work focuses on creating meaningful consumer connections, strengthening trust, and driving sustainable long-term value in an increasingly digital and complex marketplace.
In an environment saturated with synthetic content, generative algorithms, and digital spin, Australian consumers no longer start from a baseline of trust. They default to active scepticism. This is not a passing cultural mood; it is an instinctual survival mechanism. Deepfakes, automated social campaigns, AI-written reviews, and increasingly sophisticated online scams have conditioned people to verify before they believe. For modern brands, the consequences are profound. Trust is no longer granted by default, nor is it earned through glossy brand promises. It is accumulated as empirical evidence, interaction by interaction. Every operational touchpoint either deposits into the brand’s trust account…