How much are bad customer service experiences costing your business?

The cost of bad customer service in Australia is estimated to be $74 billion annually, according to a recent study by Qualtrics. This sobering figure underscores the importance of prioritising excellent customer service in today’s competitive landscape. The true cost, however, might be even higher, considering the additional strain placed on understaffed teams struggling to …

Leading the government evolution around citizen experience

Public service’s dynamic landscape means that government departments face a pivotal challenge: evolving citizen experiences to meet the growing expectations of the people they serve. This evolution is not just a matter of preference; it’s a strategic imperative. When people call government organisations, they’ve learned to expect long waits, a lack of information, and confusing …

Harnessing knowledge management  for customer delight & self-service

Imagine calling a customer support hotline, and the representative knows your name, understands your previous interactions with the company, and can offer solutions tailored to your specific needs. This level of personalisation is made possible through Knowledge Management (KM). By centralising customer data and interactions, companies can ensure that every touchpoint with a customer is …

Raising the bar on BPO performance

As Australian organisations struggle to compete in an increasingly complex and dynamic business landscape, the BPO (Business Process Outsourcing) industry is uniquely positioned to help.  But the industry needs to go beyond its traditional value propositions around labour arbitrage and cost-cutting to help Australian businesses succeed. Mark Atterby, Editor of CXFocus talks to Ryan Rayner, …

The benefits Conversational AI can bring to Australian insurance contact centres

The beating heart of every insurance company on the planet is indisputably its contact centre. That’s where hard-working agents handle enquiries, renew policies, process claims and collectively determine how the public face of their organisation looks and sounds. To say insurance contact centres have been up against it in recent years is something of an …

Put personalisation at the heart of customer experience

In today’s experience economy, consumers want more personalisation in their interactions with brands. Organisations that provide it will see a direct impact on their business performance. About 80% of consumers worldwide say they’d recommend and purchase more, more often, from companies that consistently personalise the customer experience. And more than half are willing to pay a …

People want to do good in the world. Interview with Elisa Iurato from World Vision

World Vision Australia is a humanitarian aid and development organisation that aims to elevate children and the communities they are part of out of poverty. People can donate to the organisation or sponsor a child. Elisa Iurato is the Chief of Community, Retail and Supporter Experience at World Vision Australia. Mark Atterby talks to Elisa …

How much of your CX strategy should be managed by someone else?

The BPO industry emerged and grew over the 80s, 90’s and 2000s primarily as a means for organisations to reduce costs through labour arbitrage. Contact centres and customer service were seen as ideal targets to have someone else manage these functions, whether locally or overseas. Technology and the pandemic have greatly impacted the BPO industry …

Overcoming the digital experience dilemma

The demand for self-service is understandable. Self-service delivers a range of benefits to businesses and customers alike, including reduced costs and higher customer satisfaction. However, while self-service solutions can deliver major benefits, live voice and chat interactions should not be left behind. They are still an important part of customer service, needing support and investment …

Why strengthening B2B CX is key to your company’s success

High quality customer service has always been the hidden hero driving company profits. Yet, delivering excellent customer experience (CX) at the business-to-business (B2B) level is much more complex than B2C. Often it involves multiple decision-making parties and significantly higher value or volume of purchases per customer over a lifetime. Changing a vendor is a significant …