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The main theme of Genesys Xperience APAC 2026 in Sydney on November 11–12, was ‘Mastering…
Author: Jacob Higgs
Principal Solution Architect Identity at Versent - During his time at Versent, Jacob has worked on a variety of Identity and Access Management delivery projects including a cross-section of projects within Australia, assisting with the delivery of complex solutions. Jacob has delivered solutions based on the industry’s leading product sets including Ping Identity, CA and Thycotic. These solutions have been provided across a range of Identity and Access disciplines, including Provisioning, Web Service Security, Privileged Access Management, Directory Services, Web Access Control and Federation. Prior to his role at Versent, Jacob was a Digital Security Consultant at Security Fusion.
Many people see identity management as a purely security-oriented function, but its role in engagement and customer satisfaction is equally important. It can also offer a significant competitive advantage for brands competing for online customers by providing secure digital customer experiences. The rapid growth in digital channels and the need to offer exceptional digital customer experiences, according to McKinsey & Company, has raised the importance of providing secure customer journeys. The explosive growth in digital channels due to the pandemic has expanded the scope for cybercrime. Malicious players have greater opportunities to commit fraud and exploit vulnerabilities associated with consumer…