Anytime Fitness’s vision for “one million healthier lives” guides their innovative marketing, retention strategies, and unwavering focus on empowering individuals through mind, body, and community. I recently sat down with Caitlin Bancroft, Group Chief Brand & Marketing Officer for Anytime Fitness, to explore how Australia’s largest gym network is inspiring healthier lives. From championing inclusivity …
The impact of AI on Customer Experience (CX) is immense. Many companies find themselves, however, grappling with a landscape bombarded by often exaggerated claims and false promises. While AI offers genuine, measurable benefits, navigating the hype, understanding current limitations, and strategically implementing solutions are crucial for realising true return on investment (ROI). Tom Lewis, global …
In the quest for superior customer experience, businesses traditionally rely on direct feedback channels like surveys, feedback forms, and product reviews. While invaluable, these methods often present a curated view of customer sentiment. The true goldmine of customer insights lies in the vast, unstructured world of indirect customer feedback – the unsolicited data generated through …
The recent acquisition of InMoment by Press Ganey Forsta marks a significant shake-up in the Voice of the Customer (VoC) marketplace. This merger brings together two prominent players, creating a formidable force aiming to challenge Qualtrics and Medallia. This increased competition is likely to drive further innovation and potentially benefit customers with more comprehensive and …
In the fiercely competitive quick-service restaurant industry, customer experience (CX) and employee experience (EX) are no longer distinct – they’re two sides of the same coin. For a global giant like KFC, with over 20,000 restaurants spanning diverse markets, the challenge of truly understanding and responding to the voices of both customers and team members …
Qualtrics aims to transform how organisations understand and act on customer and employee feedback with its launch of “Experience Agents.” Unveiled at Qualtrics X4 in Sydney, this innovation uses agentic AI to automate understanding at scale, moving beyond surveys to deliver proactive, personalised experiences. Agentic AI is poised to revolutionise Voice of Customer (VoC) in …
For years, organisations have actively sought customer opinions through surveys and feedback forms, directly asking for their thoughts and experiences. While this direct approach still holds value, a silent revolution is underway in how consumers and even employees are voicing their perspectives. The spotlight is shifting towards indirect feedback – the wealth of information shared …
At Zendesk Relate 25, Mark Atterby, CXFocus editor, interviewed Tom Powers VP of Operations at Catapult Sports. Powers explains the evolution of Catapult and its commitment to delivering world-class service to its clientele, who leverage Catapult’s integrated data and video analytics to gain crucial insights for athlete performance and development. Mark Atterby (MA): Can you …
The shift to digital workplaces promised enhanced connectivity and flexibility, but a darker side is emerging that many organisations are failing to confront – digital bullying. As teams increasingly rely on online collaboration tools like Slack, Microsoft Teams, and internal chat forums, these platforms can inadvertently become breeding grounds for harmful behaviours that erode trust, …
In a crowded landscape of customer experience (CX) solutions, Local Measure carved a unique path, one that began not in the traditional contact centre but on the bustling front lines of the hospitality industry. Unlike many CX startups born from within BPOs or the structured environments of large banks, Local Measure’s origins lie in empowering …