Author: Akshay Mahajan
Akshay Mahajan
Akshay Mahajan is executive vice president for AEC (architecture, engineering and construction) at Unanet, a software company that provides enterprise resource planning and customer relationship management solutions for organizations in the AEC, government contracting, and professional services markets. https://unanet.com/
For B2B companies and B2C companies alike, the common denominator to delivering a superior customer experience is data, and more specifically, how good a company is at leveraging data to shape its CX. In fact, as critical as CX is to the success of an organization — “Experience is everything,” according PwC — data is key to companies gaining a thorough understanding of customer preferences, priorities, tendencies, expectations and pain points, and having a clear line of sight into the quality of customer journeys. Excel at identifying, gathering, curating and analyzing the right data, from the right sources, at the…