Over the years the fan experience has become increasingly sophisticated, where sporting and entertainment organisations, venues, hospitality providers, as well as retailers are using technology to provide data driven and personalised fan experiences. From high-density Wi-Fi networks across iconic venues like the MCG and Optus Stadium to hyper-personalised mobile applications, digital innovation has shifted spectatorship …
Customer onboarding and retention are two connected but distinct life cycle challenges for marketing teams. When early communication falters or behavioral targeting falls short later, customers disengage before they realize your value. This article draws insights from Emma, an email marketing platform and expert voice on subscriber growth and engagement. Why Early Onboarding Decides Long-Term …
A new Voice of Customer platform is helping Melbourne Park understand every guest more clearly and turn feedback into practical improvements for the next event. Across six venues, more than 500 events and close to four million guests each year, no two days at Melbourne Park look the same. The precinct can host a major …
The Contact Centre as a Service (CCaaS) market is undergoing its most profound transformation since the initial migration from on-premise infrastructure to the cloud. While the initial wave of CCaaS adoption was driven by IT modernisation and hardware end-of-life cycles, the current landscape is defined by the rise of agentic AI, changing customer expectations, and …
For the last year or so, there’s been plenty of discussion around OutcomenBased Pricing (OBP) in CCaaS and CX. Rather than paying for user licences or token usage to add AI capability to existing software systems, organisations are charged based on the results achieved by AI agents. The pricing model has met with significant scepticism. …
Are you looking to augment your workforce with a crew of virtual employees in the upcoming financial year? That’s the plan for scores of Australian businesses looking to contain costs, reduce repetitive manual activity in the back office and deliver faster, more responsive service to customers, partners and suppliers. They’re part of a collective AI …
Contact centres have traditionally trained people on the easy cases first. A new employee learns systems, product rules, tone, and escalation by handling routine interactions before taking on angry customers, complex exceptions, or high-stakes complaints. Agentic AI reverses that training sequence because the easiest cases are the first to disappear. CXFocus’s coverage of agentic AI …
Specsavers is a rare creature in the business world. It sits squarely at the intersection where medical eye care meets retail fashion, health funding and digital customer experiences. With a purpose to change lives through better sight and hearing, Specsavers places human clinical care at the heart of its business, using technology and data to …
The enterprise Contact Centre as a Service (CCaaS) market is undergoing its biggest structural shift in more than a decade. For years, traditional vendors have held a grip on customer experience (CX) budgets, charging, per-seat licensing fees for dedicated application suites. That model is now being dismantled. Hyperscalers, Amazon Web Services (AWS), Microsoft, and Google …
For retailers, peak sales periods like EOFY, Black Friday and Cyber Monday are often viewed through a simple lens: more traffic, more transactions and more revenue. But these moments represent something far more valuable. They bring a concentrated wave of high-intent customers, creating a rare opportunity for retailers to strengthen customer relationships and build long-term …
