Artificial Intelligence – AI

Artificial intelligence (AI) is rapidly transforming the customer experience (CX) landscape, offering businesses unprecedented opportunities to personalise interactions, automate processes, and enhance customer satisfaction.

By understanding the potential of AI and implementing it strategically, businesses can create exceptional customer experiences that drive loyalty and growth. It’s important to remember that AI should augment, not replace, human interaction, focusing on enhancing the overall customer journey.

Zendesk unveils the future of agentic AI at Future of Service event

An audience of over 600 professionals across CX, IT, and operations attended Zendesk’s Future of…

Governed agents – Keeping the guardrails on agentic AI

As digital agents gain the ability to access bank accounts, manage supply chains, and interact with…

Your new customers aren’t human and they’re not all the same

At 6.47 am, Natalia’s inbox explodes. Tyler, Maya’s AI assistant, wants one ergonomic…

El Jannah dishes Up AI-powered customer service

In the competitive world of Quick Service Restaurants (QSR), the ‘secret sauce’ isn’t always…

Inside NAB’s enterprise-wide AI strategy

The intersection of human empathy and machine intelligence is where the future of banking is being…

Beyond the hype – how AI is truly transforming CX in APAC

In 2026, AI-powered CX will  represent a fundamental shift toward agentic systems—intelligent…

Digital labour – Are the robots really taking over customer support?

The customer support landscape is transitioning from basic automation into the era of digital…

Generative AI in customer service: From chatbots to autonomous agents

Since ChatGPT rose to prominence at the end 2022, CX technology vendors have been busy integrating…

The shopper-bot called – Your curtains don’t match your carpets

It seems a week can’t go by without people losing their marbles over some new thing: abstract…